Artisan Fermenters and Distillers Business Conference and Tradeshow

SAVE THE DATE! Tuesday,  November 19, 2019

Penticton Lakeside Resort & Conference Centre, Penticton, BC

2018 Conference Agenda

Time                                           Description                                               

7:30 – 8:30am

Registration and Breakfast


8:45 – 9:00am

Welcome Remarks

Geoff McIntyre – Business Advisor Food and Beverage Processing, MNP


9:00 – 9:45am

“Things I Would Do Differently If I Started Over …”

Panel Discussion

Tyler Dyck – CEO, Okanagan Spirits Craft Distilleries

Kristen Needham – Founder and Cidermaster, Sea Cider Farm and Ciderhouse

Cynthia Enns – Founder, Laughing Stock Vineyards

Patt Dyck – Co-Founder, Cannery Brewing Company

Sponsored by the City of Penticton, Economic Development


9:45 – 10:00am

Government Funding Opportunities

James Street, Manager, Food and Beverage Processing Industry Development


10:00 – 11:00am

Tradeshow Opens/Coffee Break


Morning Concurrent Sessions:

11:00 –


Sales & Marketing

Building Loyalty In Your Retail and Licensee Channels

Paul Rickett – Principal, VARketing!




What A Lender Wants

Amos Rossworm – Senior Relationship Manager, Farm Credit Canada

Geoff McIntyre – Business Advisor Food & Beverage Processing, MNP


Human Resources

Human Resources Basics – Hiring, Terminating and more

Jennifer Sencar – BC Employment Standards

Terri Eriksen – Employee Benefits Advisor, Navy & Sage Benefits


12:00 – 1:30pm

Lunch and Beverage Bar Open / Tradeshow


1:30 – 2:30pm

Plenary Session

Key Note: Mark Hicken, Principal, Vintage Law  “BC Alcohol Regulations”


2:30 – 3:15pm



Afternoon Concurrent Sessions:

3:15 –


Sales & Marketing

Defining and Telling Your Story  

Christine Coletta – Co-Owner, Okanagan Crush Pad




What A Buyer Wants

Aleem Bandali – Managing Director, MNP

Al Hudec – Partner, Farris LLP


Human Resources

Winning Employee Retention Strategies for Today

Ginger Brunner, CPHR – Regional HR Specialist, Go2HR


4:30 –


Sales & Marketing

Dealing With The Media: Handling Queries and Reaching Out to Get Your Story Told

Leeann Froese – Co-Owner, Town Hall Brands

Joanne Sasvari – Editor Vitis The Alchemist & Author Vancouver Eats

Shelby Thom – South Okanagan Video Journalist, Global Okanagan




How To Pass Every Liquor Inspection Randy Brown – Manager, Liquor Manufacturing, BCLCLB

Shea Coulson – Partner, Dentons


Human Resources

Health and Safety for Business Owners

Steven Marino – Occupational Safety Officer, WorksafeBC

Sandra Oldfield – Partner, Elysian Projects

Sponsored by the BC Grape Growers 


5:30 – 6:30pm

Tradeshow and Refreshments

6:30 – 8:30pm

Social and Networking Event at Cannery Brewing